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It is himself he is approaching, no other; and he should begin by turning resolutely away from all devices that are popularly believed to indicate style — all mannerisms, tricks, adornments.

Your whole duty as a writer is to please and satisfy yourself, and the true writer always plays to an audience of one. Start sniffing the air, or glancing at the Trend Machine, and you are as good as dead, although you may make a nice living.

The approach to style is by way of plainness, simplicity, orderliness, sincerity.