Echoes

As designers, we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.

Good design is as little design as possible. Less, but better — because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

The aesthetic quality of a product is an integral aspect of its usefulness. But a thing can only be beautiful if it is also well made.

Good design is thorough down to the last detail. Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

Good design is long-lasting. It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years — even in today's throwaway society.

Good design is honest. It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

Human subtlety...will never devise an invention more beautiful, more simple or more direct than does nature, because in her inventions nothing is lacking, and nothing is superfluous.

Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.

I eat only what is enough to sustain my life. My food is bread, soup, an egg, and a little meat. And the amount I eat is no more than my body can easily digest.

It is himself he is approaching, no other; and he should begin by turning resolutely away from all devices that are popularly believed to indicate style — all mannerisms, tricks, adornments.

We are so obsessed with doing that we have no time and no imagination left for being. As a result, men are valued not for what they are but for what they do or what they have.

Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.

It seems that perfection is attained not when there is nothing more to add, but when there is nothing more to take away.

Simplicity is the ultimate sophistication.

You will hear every day the maxims of a low prudence. You will hear, that the first duty is to get land and money, place and name. "What is this Truth you seek? What is this Beauty?" men will ask, with derision. If, nevertheless, God have called any of you to explore truth and beauty, be bold, be firm, be true. When you shall say, "As others do, so will I. I renounce, I am sorry for it, my early visions; I must eat the good of the land, and let learning and romantic expectations go, until a more convenient season." — then dies the man in you; then once more perish the buds of art, and poetry, and science, as they have died already in a thousand thousand men. The hour of that choice is the crisis of your history; and see that you hold yourself fast by the intellect. ... Bend to the persuasion which is flowing to you from every object in Nature, to be its tongue to the heart of man, and to show the besotted world how passing fair is wisdom.

The five colors blind the eye. The five tones deafen the ear. The five flavors dull the taste. Racing and hunting madden the mind. Precious things lead one astray. Therefore the sage is guided by what he feels and not by what he sees. He lets go of that and chooses this.

The Tao is like a bellows: it is empty yet infinitely capable. The more you use it, the more it produces; the more you talk of it, the less you understand.

With parsimony a little is sufficient; without it nothing is sufficient; but frugality makes a poor man rich.

Simplicity, simplicity, simplicity! I say, let your affairs be as two or three, and not a hundred or a thousand; instead of a million count half a dozen, and keep your accounts on your thumb-nail.

Prize that which is best in the universe; and this is that which useth everything and ordereth everything.

Instead of announcing that what you are about to tell is interesting, make it so.

I'm bothered by the arbitrariness and the thoughtlessness with which many things are produced and brought to market. We have too many unnecessary things everywhere.

I must create a system, or be enslaved by another man's; I will not Reason and Compare: my business is to Create.

The fashion of this world passeth away and I would fain occupy myself with the things that are abiding.

Consumption is the sole end and purpose of all production; and the interest of the producer ought to be attended to, only so far as it may be necessary for promoting that of the consumer.