Echoes

Good design is unobtrusive. Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user's self-expression.

Good design is as little design as possible. Less, but better — because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

As designers, we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.

The aesthetic quality of a product is an integral aspect of its usefulness. But a thing can only be beautiful if it is also well made.

Good design is honest. It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

Good design is long-lasting. It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years — even in today's throwaway society.

God is in the details.

Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.

These circumstances, trivial as they may seem, have their importance; since without them we could never have come to any certainty.

Human subtlety...will never devise an invention more beautiful, more simple or more direct than does nature, because in her inventions nothing is lacking, and nothing is superfluous.

All great events hang by a hair. The man of ability takes advantage of everything and neglects nothing that can give him a chance of success; whilst the less able man sometimes loses everything by neglecting a single one of those chances.

Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.

I never did anything worth doing by accident, nor did any of my inventions come indirectly through accident, except the phonograph. No, when I have, fully decided that a result is worth getting, I go about it, and make trial after trial, until it comes.

The surest way to arouse and hold the reader's attention is by being specific, definite, and concrete. The greatest writers — Homer, Dante, Shakespeare — are effective largely because they deal in particulars and report the details that matter. Their words call up pictures.

Prize that which is best in the universe; and this is that which useth everything and ordereth everything.

Thou oughtest in every deed and thought so to order thyself, as if thou wert to die this day.

Beware of little expenses. A small leak will sink a great ship.

The man of perfect virtue is cautious and slow in his speech. When a man feels the difficulty of doing, can he be other than cautious and slow in speaking?

Students, when you want to say something, think about it three times before you say it. Speak only if your words will benefit yourselves and others. Do not speak if it brings no benefit.

It means being conscious and aware enough to choose what you pay attention to and to choose how you construct meaning from experience.

First say to yourself what you would be; and then do what you have to do.

Nothing we see or hear is perfect. But right there in the imperfection is perfect reality.

It seems that perfection is attained not when there is nothing more to add, but when there is nothing more to take away.

Simplicity is the ultimate sophistication.

Read not to contradict and confute; nor to believe and take for granted; nor to find talk and discourse; but to weigh and consider.