Chapter V: Elementary Principles of Composition
William Strunk Jr.
Strunk's directive pushes against the tendency to rely on hollow promises instead of substance. In a world filled with marketing pitches and clickbait, the appeal of "interesting" has been overused. Strunk insists that true engagement comes from delivering value and content, not from prefacing it with empty assurances. The energy spent on enticing preambles is better directed toward crafting genuinely compelling material.