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Adam Smith
Adam Smith
1776

“Consumption is the sole end and purpose of all production; and the interest of the producer ought to be attended to, only so far as it may be necessary for promoting that of the consumer.”

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Dieter Rams
Dieter Rams
·2015·Frankfurt, Germany

I'm bothered by the arbitrariness and the thoughtlessness with which many things are produced and brought to market. We have too many unnecessary things everywhere.

Adam Smith
Adam Smith
·1776

It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest.

Akio Morita
Akio Morita
·1989

More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.

Theodore Roosevelt
Theodore Roosevelt
·1910

I believe that material wealth is an exceedingly valuable servant, and a particularly abhorrent master, in our National life. I think one end of government should be to achieve prosperity; but it should follow this end chiefly to serve an even higher and more important end - that of promoting the character and welfare of the average man. In the long run, and inevitably, the actual control of the government will be determined by the chief end which the government subserves. If the end and aim of government action is merely to accumulate general material prosperity, treating such prosperity as an end in itself and not as a means, then it is inevitable that material wealth and the masters of that wealth will dominate and control the course of national action. If, on the other hand, the achievement of material wealth is treated, not as an end of government, but as a thing of great value, it is true—so valuable as to be indispensable—but of value only in connection with the achievement of other ends, then we are free to seek through our government, and through the supervision of our individual activities, the realization of a true democracy. Then we are free to seek not only the heaping up of material wealth, but a wise and generous distribution of such wealth so as to diminish grinding poverty, and, so far as may be, to equalize social and economic no less than political opportunity.

Luigi Cornaro
Luigi Cornaro
·1558

I eat only what is enough to sustain my life. My food is bread, soup, an egg, and a little meat. And the amount I eat is no more than my body can easily digest.

Epicurus
Epicurus

The wealth required by nature is limited and is easy to procure; but the wealth required by vain ideals extends to infinity. (15)

Adam Smith
Adam Smith
·1776

No society can surely be flourishing and happy, of which the greater part of the members are poor and miserable. It is but equity, besides, that they who feed, cloath and lodge the whole body of the people, should have such a share of the produce of their own labour as to be themselves tolerably well fed, clothed, and lodged.

Thomas Merton
Thomas Merton
·1962·Trappist, Kentucky, USA

We are so obsessed with doing that we have no time and no imagination left for being. As a result, men are valued not for what they are but for what they do or what they have.

Chanakya
Chanakya
·-300 AD

Be ever active in the management of the economy, because the root of wealth is economic activity; inactivity brings material distress.

Alexis de Tocqueville
Alexis de Tocqueville
·1835

I know of no country, indeed, where the love of money has taken stronger hold on the affections of men, and where the profounder contempt is expressed for the theory of the permanent equality of property.

Samuel Johnson
Samuel Johnson
·1750

To be happy at home is the ultimate result of all ambition, the end to which every enterprise and labour tends, and of which every desire prompts the prosecution.

Dieter Rams
Dieter Rams
·1980·Kronberg, Germany

Good design is unobtrusive. Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user's self-expression.

Simone Weil
Simone Weil
·1943

The needs of a human being are sacred. Their satisfaction cannot be subordinated either to reasons of state, or to any consideration of money, nationality, race, or colour, or to the moral or other value attributed to the human being in question, or to any consideration whatsoever. There is no legitimate limit to the satisfaction of the needs of a human being except as imposed by necessity and by the needs of other human beings. The limit is only legitimate if the needs of all human beings receive an equal degree of attention.

Adam Smith
Adam Smith
·1759

Every man is, no doubt, by nature, first and principally recommended to his own care; and as he is fitter to take care of himself than of any other person, it is fit and right that it should be so.

Mahatma Gandhi
Mahatma Gandhi
·1909

The only real, dignified, human doctrine is the greatest good of all, and this can only be achieved by uttermost self-sacrifice.

Ralph Waldo Emerson
Ralph Waldo Emerson
·1838

You will hear every day the maxims of a low prudence. You will hear, that the first duty is to get land and money, place and name. "What is this Truth you seek? What is this Beauty?" men will ask, with derision. If, nevertheless, God have called any of you to explore truth and beauty, be bold, be firm, be true. When you shall say, "As others do, so will I. I renounce, I am sorry for it, my early visions; I must eat the good of the land, and let learning and romantic expectations go, until a more convenient season." — then dies the man in you; then once more perish the buds of art, and poetry, and science, as they have died already in a thousand thousand men. The hour of that choice is the crisis of your history; and see that you hold yourself fast by the intellect. ... Bend to the persuasion which is flowing to you from every object in Nature, to be its tongue to the heart of man, and to show the besotted world how passing fair is wisdom.

Ralph Waldo Emerson
Ralph Waldo Emerson
·1847

Life is too short to waste The critic bite or cynic bark, Quarrel, or reprimand; ’Twill soon be dark; Up! mind thine own aim, and God speed the mark!

Eleanor Roosevelt
Eleanor Roosevelt
·1960

Happiness is not a goal, it is a by-product. Paradoxically, the one sure way not to be happy is deliberately to map out a way of life in which one would please oneself completely and exclusively.

Frederick Buechner
Frederick Buechner
·1973·Exeter, New Hampshire

The place God calls you to is the place where your deep gladness and the world's deep hunger meet.

Theodore Roosevelt
Theodore Roosevelt
·1900

No country can long endure if its foundations are not laid deep in the material prosperity which comes from thrift, from business energy and enterprise, from hard, unsparing effort in the fields of industrial activity; but neither was any nation ever yet truly great if it relied upon material prosperity alone. All honor must be paid to the architects of our material prosperity, to the great captains of industry who have built our factories and our railroads, to the strong men who toil for wealth with brain or hand; for great is the debt of the nation to these and their kind. But our debt is yet greater to the men whose highest type is to be found in a statesman like Lincoln, a soldier like Grant. They showed by their lives that they recognized the law of work, the law of strife; they toiled to win a competence for themselves and those dependent upon them; but they recognized that there were yet other and even loftier duties—duties to the nation and duties to the race. We cannot sit huddled within our own borders and avow ourselves merely an assemblage of well-to-do hucksters who care nothing for what happens beyond. Such a policy would defeat even its own end; for as the nations grow to have ever wider and wider interests, and are brought into closer and closer contact, if we are to hold our own in the struggle for naval and commercial supremacy, we must build up our power without our own borders. We must build the Isthmian Canal, and we must grasp the points of vantage which will enable us to have our say in deciding the destiny of the oceans of the East and the West.

Dieter Rams
Dieter Rams
·1980·Kronberg, Germany

As designers, we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.

Thomas à Kempis
Thomas à Kempis
·1427

The fashion of this world passeth away and I would fain occupy myself with the things that are abiding.

Adam Smith
Adam Smith
·1759

The great source of both the misery and disorders of human life, seems to arise from over-rating the difference between one permanent situation and another. Avarice over-rates the difference between poverty and riches: ambition, that between a private and a public station: vain-glory, that between obscurity and extensive reputation. The person under the influence of any of those extravagant passions, is not only miserable in his actual situation, but is often disposed to disturb the peace of society, in order to arrive at that which he so foolishly admires. The slightest observation, however, might satisfy him, that, in all the ordinary situations of human life, a well-disposed mind may be equally calm, equally cheerful, and equally contented. Some of those situations may, no doubt, deserve to be preferred to others: but none of them can deserve to be pursued with that passionate ardour which drives us to violate the rules either of prudence or of justice; or to corrupt the future tranquillity of our minds, either by shame from the remembrance of our own folly, or by remorse from the horror of our own injustice.

Marcus Aurelius
Marcus Aurelius
·180 AD

Prize that which is best in the universe; and this is that which useth everything and ordereth everything.

Cicero
Cicero
·50 BC

Let the welfare of the people be the supreme law.